All Star Property Services required a redesign on their current website, which looked dated, and did not display all the properties they currently manage. All star property services is based in the vacation destination town of Estes Park Colorado and they wanted this to be very obvious to their site visitors.
The first step was a redo of their logo which was in a cursive font. The new logo included five stars to denote five star service, and an easy to read serif font that would translate well to use on the web. Their company slogan five star vacation rentals and property services was incorporated into the logo as well.
Next step was a selection of colors that would reflect the mountain scenery surrounding Estes Park. A color scheme of green, orange and yellow reflects the green forests that cover the area and the Aspen fall colors.
Large graphics throughout the site show off the beautiful vacation properties to their maximum effect, and embedded calendars on each property page show the availability of each property.